Sex and the City and Comm 101

I was embarassed to be seen at a 12:01 am showing premiere of Sex and the City for 3 reasons. 1) the line for the theater stretched 2 city blocks

2) the women in line purposely dressed in their fanciest Forever21 dresses and "designer" Steve Madden heels

3) My "date" for the evening asked me if I wanted popcorn(that is disgusting).

But that's besides the point. Fifteen minutes into the movie, I realized that I was basically watching one big advertisement. I became distracted by the label-dropping and extremely obvious product placement campaigns. There were approximately 40 unnecessary makeover montages throughout the movie, involving not-so-discreet mentionings of 5th avenue designers. It became extremely obvious that this movie was 100% about advertising during the Vogue/wedding dress photo shoot. "Vera Wang," "Vivienne Westwood," "Dior," were just some of the very well articulated names dropped during this ridiculously gratuitious scene.

Then I couldn't stop seeing all the ads in every scene. How about that scene in her new "big" closet and the single pair of electric blue Manolo Blahniks that conveniently stood out amidst the transparently lit shoe rack, whose shoe box was aptly displayed to the camera. Manolo's stock just went up by 100%.

And let's not forget the entire subplot about "Louise" from St. Louis who loved Louis Vuitton. Um. First of all, that entire subplot could've be edited out completely. Secondly, "Louise" from St. "Louis" who loved "LOUIS" Vuitton---c'mon people, this is marketing GENIUS at work here. And how many times did Carrie say the line "Louise from St. Louis"? About a bagillion times. This shit is ridiculous.

There were countless scenes in which Charlotte toted approximately 10 shopping bags up and down her arms with the labels completely in focus--"Chanel" "Bloomingdales." There was also a scene where Carrie and Miranda were eating Pret a Manger sandwiches--the wrappers were entirely exposed. Not to mention that Carrie's laptop is clearly an Apple. Samantha's iPhone that Carrie didn't know how to operate. What about the obvious cup of Cup of Noodles. Basically, the list goes on and on. One doesn't need to take Comm 101 in college to know that this movie was 100% made of advertisements---it was its own character in this movie.